Helping Peoria-area small business owners build stronger teams, smoother operations, and sustainable sales growth — without the corporate jargon.
Running a small business is hard — and doing it alone is even harder. Peoria Downtowners was created to give hardworking owners a partner who listens, challenges, and supports them through every stage of growth.
With years of leadership experience across multiple industries, founder Michael Roberts helps small businesses break through plateaus by focusing on three core areas:
Culture
Operations
Sales & Marketing

No complicated programs. No one-size-fits-all playbooks. Just a proven process:
Observe
Michael spends time understanding your business from the inside out.
Team, workflow, communication, customers, physical facilities, signage — all of it.
Optimize
You get clear, actionable steps to improve culture, operations, and sales performance.
Coach & Support
Ongoing accountability, guidance, and clarity to keep momentum going.

You’re a perfect fit if you are a driven business owner, you care about your people, and you
know you’re capable of more — you just need help getting there.
Most clients come to Peoria Downtowners when they feel:
Stuck or overwhelmed
Unsure how to scale
Frustrated with team performance
Lost in the day-to-day
Too busy to work on the business, not just in it
If that sounds familiar, you’re not alone — and you’re exactly who we help.
Peoria native. Team builder. Growth-focused leader.
Michael has spent his career guiding organizations through change, improving cultures, and
driving profitability. Now, he brings that experience directly to local small business owners who
want a partner they can actually talk to — not a consultant in a suit with a 200-page binder.

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